WWE Rumor Mill: once Smackdown Live moves over to Fox Will the brand split end?
What’s the story?
The Wrestling Observer Newsletter discussed the rumors on the brand after Smack down Live moves over to Fox, split ending in 2019.
In Case You Didn’t Know…
In June 2018, it was officially reported that Smack down Live would have a house inon October, 2019. Fox and WWE signed a five-year agreement worth $1.025 billion dollars in total. The blue brand will transition to a two-hour block on Friday nights.
“At Fox we are thrilled to welcome WWE to the Fox Sports family and bring Smack Down Live to broadcast television, we’re huge fans and know that together Fox Sports are the leader in live events for the foreseeable future.” A quote restated on of Eric Shanks, president and COO at Fox Sports.
There have been reports on Fox wanting changes. The Wrestling Observer Newsletter has reported that the network needs the brand to incorporate comedy that was less and feel like a true sport event.
This is due to FOX’s slate for programming from Thursday to Sunday which is focused on sports. The network wants to advertise wrestling like Sunday NFL games and their Thursday — throughout its sporting events.
On Vince McMahon maybe doing away with the dual brands gimmick with Smack down Live set to be seen as the flagship show come next year, speculation has run rampant.
The heart of the matter
This is strictly speculation, as plans can always change, but PW gets the report of the latest Wrestling Observer Newsletter, in which Dave Meltzer states that there are no plans for the company to end the brand split once Smack down Live moves to its new home next year:
“There was speculation going around that with the move to FOX that they would go to one brand because they would need all the top stars on FOX because of how important network prime time numbers are,” Dave Meltzer wrote. “That was denied to us and stated that FOX does not really need to cross-promote the same talent as NBC Universal and the anticipation is split crews would stay.”
At the moment, speculation and all of the rumors will be just that until Smack down Live moves over to Fox Sports in 2019. 2019 should be a very interesting year for the blue brand.